About us


How Love Juice was Born

Welcome! Let us tell you how our unique company was born...

It all started in a hot and sweaty sex session where my partner schooled me in the pleasures of smelling women's dirty panties. He shared that he'd grab them out of the hamper and have a few sniffs when I wasn't around—who knew? Since then I've encountered many men and women who sheepishly admit that it turns them on when they smell dirty undergarments. But guess what? There's nothing to be ashamed of! Here's the reality I found after months of research—people around the world are aroused by sniffing dirty undergarments, so why not make them safe, legal, and easy to access? 

This revelation spurred me on to search for a scent specialist willing to help me create Love Juice—not an easy feat—but after more than a year of searching, I eventually found an olfactory specialist/chemist who was intrigued by the idea, and off we went. After many rounds of sampling, testing, tweaking, and testing some more, we finally developed three unique formulas that mimic the essence of women. We used these to create our Novelty line, which was launched at the 2016 AVN Expo and named one of the "...3 Craziest New [AVN] Products..." by Cosmopolitan and Esquire Netherlands, and "The Wildest Thing You'll See All Day..." by Maxim. We were featured on The Doctors TV show, approached by Kevin Harrington from the original Shark Tank, and asked to speak on multiple radio and podcast interviews.   

Shortly after, we were approached by YOCISCO underwear to help them develop male Love Juice options for XXX adult film star Armond Rizzo and go-go dancer Cisco. Their scents were developed using samples taken directly from the men themselves, creating an ultra-realistic experience. After debuting this new Celebrity line at the 2017 AVN Expo, we are now in negotiations with many well-known adult film stars for their own exclusive Love Juice scents. 

Our mission is to bring you the pleasure of smelling a wide variety of panties and underwear without the legality and safety issues. You can use Love Juice when watching your favorite porn, looking at a dirty magazine, using a masturbation aid like a Fleshlight, or during virtual reality sex for a multi-sensory extravaganza! To use, simply spray the desired amount and enjoy your dream girl's or guy's scent. 

Thanks for reading about Love Juice! As always, please feel free to reach out with questions or comments